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Archived project · 2022

Feria ARCADECA

An in-person and virtual fair that brought practice enterprises, schools and digital tools together in one experience.

Year
2022
Format
Hybrid practice enterprise fair
Location
IES Arca Real · Valladolid
Status
Archived project

Experiences and materials

The project, from the inside.

The original Genially floor plan, event video and photographs document the first ARCADECA fair: an in-person and virtual gathering of practice enterprises.

Read the fair report
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Preview: Enter the virtual fair

Genially · Original material

Enter the virtual fair

The floor plan brings together the virtual stands and the Arrea Eventos space. Each enterprise added presentation materials and contact channels. This is the original 2022 resource: some internal links may no longer work.

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The project story

A real fair for practice enterprises.

On 24 February 2022, ARCADECA connected in-person activity at IES Arca Real with enterprises taking part remotely. The first edition was organised on a local scale due to pandemic restrictions and combined three physical stands with a virtual fair.

Second-year Management Assistance students handled digital organisation through Arrea Eventos: a WordPress website, Genially floor plan and stands, a social media campaign and communications. The event formed part of collaboration with IES Ribera de Castilla under the Aula-Empresa framework.

The stands brought together videos, brochures and online shops. Business conversations could continue on Zoom, Teams or Google Meet. Customer service and simulated trading practice took place alongside the production of an event with real visitors, spaces and schedules.

01

The fair website

A shared information point on WordPress to introduce the gathering and organise access to its content.

02

The digital venue

A Genially floor plan with interactive stands, business documentation and links to enterprise channels.

03

Communication

A social media campaign and message management to coordinate participants and promote the event.

Photo archive

The event, up close.

Original project photographs. Select an image to view it in full in another tab.

Source: Decasarre report · Photographs published on ETF Open Space.

Fair workshops

Design, communicate and make.

The learning programme included stand design and decoration with Diventia, social media tools presented by Arrea students, and 3D printing. The workshops connected brand presence, promotional materials and the production of small objects.

Organising the day

Two formats, one gathering.

The published programme combined reception and stand preparation, opening, two blocks of trading and workshops, a break and closing. Coordinating in-person and virtual participation required each enterprise to have its information, materials and channels ready before the event.

Participants

A shared effort.

Enterprises announced by IES Arca Real for the first edition. Arrea Eventos is listed as the organising team and also has a space on the virtual floor plan.

Professional learning

Skills brought to life.

  • End-to-end management of hybrid events
  • Coordination and networking across schools
  • Designing and managing digital environments
  • Professional communication and social media
  • Entrepreneurial initiative and business relationships